Maria Rita Eloisa Corpuz

In today’s competitive landscape, market research is a crucial investment that yields significant returns. In the Philippines, several...

Small and medium enterprises (SMEs) in the Philippines are increasingly leveraging outsourced marketing services to become more profitable, efficient, and competitive. Real cases show how working with external agencies or specialists delivers tangible returns. External agencies can open up new marketing channels such as YouTube, TikTok and marketplace ads. This outsourcing enables companies to focus on product development, logistics and customer service while the agency manages ad campaigns,...

Fluency in English has become more than just a communication skill—it is now an economic and social advantage. Studies by the Economist...