Outsourced Marketing in the Philippines: Local Successes & Profit Gains

Small and medium enterprises (SMEs) in the Philippines are increasingly leveraging outsourced marketing services to become more profitable, efficient, and competitive. Real cases show how working with external agencies or specialists delivers tangible returns.

One example is Sunnies Studios, a lifestyle & fashion brand that started with sunglasses. They partnered with Bambu, a local digital-marketing & advertising agency, which helped scale their local and international ad spend by +1,500 %. Bambu also opened up new marketing channels for Sunnies, including YouTube, TikTok, and marketplace ads. This outsourcing enabled Sunnies to focus on product development, logistics, and customer service while the agency managed ad campaigns, content creation, and media buying.  

Another case is the Hapee “Dub Nation” campaign by Lamoiyan Corporation. Hapee, a Filipino toothpaste brand, used an integrated marketing campaign (television, online video, social media) created by an external agency (Ace Saatchi & Saatchi) to increase product trial and awareness against well-established competitors like Colgate and Close-Up. This kind of campaign speaks to how SMEs can punch above their weight when they outsource creative and media strategy to experts.  

Also, agencies like Boost MNL have worked with smaller clients such as Lay Bare Philippines, Hi-Chew Philippines, and Lotte Pilipinas Pepero. Through outsourced creative studios, these brands had video, social media, and copywriting work done externally, resulting in more professional content, greater reach, and better engagement.  

Why It Works So Well in the Philippines

• Cost-effectiveness: Marketing agencies in the Philippines typically charge less than equivalent agencies abroad, allowing SMEs to do more with limited budgets.

• Talent & English fluency: Filipino marketing professionals often have strong English skills, good training, and are used to handling local and global clients’ needs.

• Access to expertise and speed: Outsourced agencies bring specialized skills (video production, SEO, ad buying, social media) and can move faster than a small business trying to build all these in-house.

• Flexibility and scalability: SMEs can scale up or down with external partners—e.g. more content during promotions, less during slow periods—without hiring and firing staff.

Conclusion

In the Philippine context, several SMEs have grown much faster and increased profits by outsourcing marketing components. Brands like Sunnies Studios, Hapee, and product lines under Boost MNL #Show how external creative, media, and digital expertise can produce measurable gains. For many local businesses, outsourcing marketing is not just an expense, but a strategic investment that delivers visibility, sales growth, and competitive edge.

Cavant Consultancy is a Marketing Solutions company where medium sized companies can outsource their marketing work to. Check our range of services to fully benefit from our expertise and scale your business in pace with your growth.