Creative Services
Creative Services include writing services for articles, scripts, blurbs, ad copy. It also includes development of taglines, name studies, brand themes and concepts. May also cover video production and design of brochures, posters and signages.
Creative Services
The benchmark fees for Production & Design indicated below only cover creative concept development of the Lead Consultant. The artistic team has a separate fee. For Writing Services and Brand Asset Development, only the Lead Consultant is paid.
Writing Services
Writing Services is Php100 per word with a minimum of 100 words. This covers articles, scripts and brochure copy.
Blurbs, ad copy and other creative material that is brief by nature are not priced per word but by category and scope of use, if it's going to be used in the website, advertisement or signage. This is variable in pricing but a minimum charge for the simplest job order is Php30,000.
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Development of Brand Assets
Taglines, name studies, brand themes and concepts are variable in pricing but the minimum charge for the simplest job order is Php30,000.
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This category also includes brand manual development and design of brand propositions.
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Can also cover event concepts, campaign themes and other brand-related assets that will become a part of the brand identity.
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Production & Design
This category covers conceptualization & design of brand materials like brochures, sales kits, proposals, memes, signages, social media posts, signages, etc.
Video production also falls under this category, but might incur additional charges for script development and video shoot.
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The charges for this category is highly variable depending on client requirements.
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