Hi, I'm Eloisa.

I am Cavant's Lead Consultant and I have launched new products in the market, handled print/television/digital ad campaigns and managed successful marketing drives, all of which contributed to the company's bottomline and brand equity.

I have chaired cross-functional teams and directed brand transformations that equipped me with the governance acumen across different types of industry.

Career Summary

Eloisa served as a Marketing Director at the Technological Institute of the Philippines, where she spearheaded the institution’s rebranding initiatives and oversaw all communications, digital media and public relations activities. Prior to this, she was Head of Marketing at First Metro Asset Management, Inc. (former Metrobank Group subsidiary), where she strengthened investor confidence through compliance-aligned communication strategies, regulatory documentation and digital campaigns.

Her financial services career also includes leadership roles at BPI-Philam Life Assurance Corp., Security Bank, Rizal Commercial Banking Corporation, and Metrobank/Global Bank, where she launched innovative products, drove savings growth through high-impact promotions, and pioneered one of the bank’s early phone-banking facilities. Earlier in her career, Eloisa honed her consumer marketing expertise at Universal RobinaCorporation, where she successfully launched Hunt’s Party Spaghetti Sauce —a consumer product that exceeded sales forecasts by 87% and captured 36% of category sales within three months.

Professional Experience

Technological Institute

of the Philippines

(Higher Educational Institution)

Jan 2025 to April 2025

Marketing Director

Directed marketing operations and managed all communications while managing a staff of six (6) creative specialists (three multimedia artists, two social media specialists and one website specialist) and facilitating the hiring process for three (3) more marketing personnel (one marketing manager, one writer and one public relations specialist).
Oversaw all the marketing activities including all press releases, social media management, video production, merchandising and event coverage. Screened all external communication materials prior to public release.
Developed the research plans for the rebranding efforts of the TIP brand, submitted to the President.

First Metro Asset Management

(A former Metrobank Subsidiary)

Dec 2022 to Dec 2024

Marketing Department Head

Managed marketing staff in doing the following tasks:
- Development of social media campaigns, staging of webinars and roll out of online promos.
- Maintenance of the First Metro Asset corporate website.
Developed all marketing materials such as brochures, sales folders and sales letters, etc. Was also responsible for approving podcast scripts and other communication materials released to the public including PR materials given to the PR Agency of First Metro Investments Corporate Communications Department.
Revised the Account Opening Form currently in use. Interdepartmental tasks included the following:
- Revised the Terms and Conditions section to cover all legal requirements necessary to protect the company while remaining compliant to regulators and relevant investment laws.
- Determined the operational prerequisites to make sure the form has all the required fields needed in account opening and that its format will facilitate the smooth execution of account opening procedures.
- Screened the form for compliance to Securities and Exchange Commission regulations, Metrobank Risk Team policies and Metrobank Audit rules, in coordination with the Compliance team.
Prepared the general guidelines and flowchart for complaint handling which is a major section in the Consumer Protection Manual required by the Securities and Exchange Commission. This has been approved by the Board.
Managed the corporate mailbox which included: (1) Developing e-mail spiels. (2) Facilitating resolution of complaints in coordination with Sales and Operations, including regular report submission to the Metrobank Risk Management Team. (3) Monitoring of client inquiry/request/transactions resolution.
Managed the Annual Stockholders Meeting held yearly including the print ad notice in major broadsheets.
Facilitated the conceptualization, selection, purchase and distribution of corporate and Christmas giveaways.

BPI-PhilamLife

Aug 2019 to Dec 2022

Product Manager

Managed the development of new products by being the point of contact in the Product Development Committee. Facilitated the documentation of technical and underwriting requirements as well as the administration of user acceptance testing.
Managed the business-related requirements of Citicorp Financial Services and Insurance Brokerage.

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